Enterprisation, a proprietary model developed by our founders, is essentially the process of an business evolving to become an enterprise. This process is not as simple as the business taking the form of a corporation in its legal sense: through formation of a Company. The whole idea of Enterprisation lies in the adoption of standard corporate practices which established corporations all over the world have been implementing. With our corporate development experiences that spans over three generations of entrepreneurs, we derived two main essences of Enterprisation, being ‘Brand Development’ and ‘Corporate Governance’. Brand Development deals with the overall brand positioning strategies that are aligned with clients objectives of growing and opening up of revenue streams, public awareness and its appeal to potential investors. These are further supported by Iconomy’s in-house creative and production capabilities, which provide clients the convenience and cost savings in both the planning and implementations of its marketing plans. Whereas for Corporate Governance, we take the role of an advisor in our client’s fundamental sustainability, profitability and risks exposures through professional analytics, legal expertise and professional financial reporting frameworks. With strong in-house resources equipped with practical hands-on track records and strong rapport with industry contacts, these empowers the Corporate Governance division to offer a wide spectrum of financial and compliance related services. Combining the Brand Development and Corporate Governance expertise together, it forms an all-rounded solution for clients who are seeking for a one-stop makeover solution for their enterprises. The beauty of it all, eventually, lies in the incredibly synergised and synchronised alignment processes, that allow clients to simply sit back and leave it all to our teamwork spirit to perform the magic.